SAT: Use in Recruitment

The SAT is an important channel for international student recruitment. College Board makes it possible to connect with millions of students around the world who have taken College Board assessments like the SAT or engaged with our college planning tool, BigFuture®.  

College Board Search

College Board Search (Search) offers institutions unparalleled reach. It helps you connect with millions of high school students each year. Search allows you to strategically engage students based on the qualities you value and build meaningful relationships with students to create a pipeline of best-fit prospects.

Use Search to communicate with nearly 6 million students in the United States and nearly 500,000 students in over 200 countries around the world.  

Learn more about Search.  

Connections

Connections™, a complement to Search, is a student-centered recruitment tool that helps you reach students taking specific in-school digital tests like the SAT and PSAT-related assessments in the U.S.

This privacy-forward approach complements Search by:

• Enabling recruitment and admissions teams to reach students who take in-school assessments.
• Streamlining recruitment efforts and segmenting students into audiences for tailored messaging.
• Connecting you with students on the BigFuture School mobile application, a 1-stop shop where students can view their scores and get information on topics such as colleges and careers.  

“There are only a few moments when young people are truly open minded about their college search process, and the moment a student receives their scores is one of them. Getting our messages to students in the same space as them has the potential to help students aim higher and reimagine what's possible.”─Enrollment Leader at Private Institution

Learn more about Connections, including new customized direct mail options with Connections Print.